Whether you are a for-profit vocational/technical school, a professional studies program, or a non-profit program, learn how HubSpot's Inbound Marketing Solution can help you to effectively use your website to engage and recruit students. This free ebook discusses how marketing is changing and how educational institutions can leverage these changes to reach prospective students online.

This free 38-page ebook includes actionable tips on:

• How to determine the goals of your website
• What is a lead, and how can educational institutions generate leads online?
• How to calculate the value of a lead or inquiry
• How to generate more leads or inquiries online
• What to measure on your website and how