Webinar Details

Learn how schools and universities can implement inbound marketing techniques to generate more inquiries online.

Duration: 60 minutes

Who should attend?
Admissions, university relations, or alumni relations professionals at schools or universities. Others welcome as well! No technical experience required.

Speaker:
Presented by Kyle James, Inbound Marketing Services Manager and former webmaster of Woffard College.

Technical Requirements:
Internet connection and phone line OR computer speakers.

For questions about the webinar, please check our Frequently Asked Questions.

Have questions about Inbound Marketing?

Post them at www.inbound.org for answers.

Inbound School Marketing - Free Webinar

Learn how schools and universities can implement inbound marketing techniques like social media, blogging, and landing pages.

Building a WebsiteYour students, potential students, and alumni are online looking for and sharing information about your programs. How you can engage these people and attract more inquiries through your school website? Learn all the inbound marketing basics - how to optimize your site for search engines, use blogs and social media, improve conversions and track your most important website metrics in this free webinar.

This webinar will cover:

  • How to improve website conversions with calls to action and landing pages
  • How to optimize school websites for search engines
  • Blogging and social media best practices
  • What website metrics to track and how

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