Search engines, blogs and social media have profoundly transformed the way lead generation works. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional (outbound) marketing methods. Today, consumers start their shopping experience by using search engines, reading informational blogs, and finding helpful content shared in social media. In order to remain competitive, businesses' websites need to be found where consumers are searching for the products and services that they sell.

Download the Inbound Lead Generation Kit to learn how to get found by more potential customers online.

The Inbound Lead Generation Kit includes the following how-to videos and an instructional e-book:

• Video: How to Design a Website for Lead Generation and Marketing Results (1 hour)
• Video: How to Generate Leads for Small Business (1 hour)
• Video: Optimizing Landing Pages for Lead Generation and Conversion (1 hour)
• Video: How to Generate Leads On a Budget Using Inbound Marketing (1 hour)
• e-Book: Getting Found Online - Learn how to get found online in the search engines, blogosphere, and social media sites (10 pages)