In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a downturn isn't about marketing less, it's about marketing better and smarter. Learn strategies for getting the most out of a tight marketing budget, apply inbound marketing techniques to generate leads efficiently and inexpensively, and convince your boss the value of social media
Download the Marketing in a Downturn Strategy Kit to learn how to get found by more potential customers on a budget.
The Marketing in a Downturn Strategy Kit includes the following how-to videos and an instructional e-book:
- Video: Marketing in a Recession (1 hour)
- Video: How to Generate Leads On a Budget Using Inbound Marketing (1 hour)
- Video: How to Demonstrate the Value of Social Media to Your Boss (1 hour)
- Video: Marketing Detox: How to Get Off Google AdWords PPC Crack (1 hours)
- e-Book: Getting Found Online - Learn how to get found online in the search engines, blogosphere, and social media sites (10 pages)