Download this kit to learn everything you need to know about managing your leads and optimizing the middle of your marketing funnel. In this kit, you'll learn how to manage your leads properly, optimize your email marketing for conversions, set up effective lead nurturing campaigns, and determine the ROI of all of your marketing efforts with analytics. Download the Lead Generation Kit
Learn how to maximize your public relations efforts with inbound marketing and social media. This useful kit will help you get set up to leverage your press releases and improve your company's visibility. The Public Relations Kit contains a checklist that helps you create an efficient PR strategy, ebooks that teach how you use inbound marketing and social media for PR success, and a webinar that covers the basics on press releases. Download the Public Relations Kit
Content creation is one of the most important marketing tools to get found online. The content creation kit will help you get started with creating engaging and effective content to help you generate more valuable leads. This kit includes the latest on how to generate convincing content and then how to best deliver that content in the form of an ebook or webinar to make sure you get found. Download the Content Creation Kit
As mobile internet usage continues to grow dramatically, marketers need to invest more in mobile marketing to stay competitive. The mobile marketing kit will help you get started with mobile marketing and teach you about the latest trends to engage the growing population of mobile users. This kit includes the latest mobile marketing case studies and how-tos, an eBook on how QR codes can engage customers, and a detailed checklist on how to successfully sell and market iPad apps. Download the Mobile Marketing Kit
HubSpot'sfree Kit 'Building a Modern Marketing Team' provides a bevy of resources to help you structure, hire, develop and activate a high performance marketing organization. Use this kit to learn why marketing teams are implementing 'agile' in their marketing, how to structure a team that's aligned with your marketing objective, and who to hire and how to develop existing marketing talent. Download the Modern Marketing Team Kit
Search engines, blogs and social media have profoundly transformed the way lead generation works. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional (outbound) marketing methods. Today, consumers start their shopping experience by using search engines, reading informational blogs, and finding helpful content shared in social media. In order to remain competitive, businesses' websites need to be found where consumers are searching for the products and services that they sell. Download the Inbound Lead Generation Kit
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a downturn isn't about marketing less, it's about marketing better and smarter. Learn strategies for for getting the most out of a tight marketing budget, apply inbound marketing techniques to generate leads efficiently and inexpensively, and convice your boss the value of social media. Download the Marketing in a Downturn Strategy Kit
Technology is making traditional (outbound) marketing such as cold-calling, print advertising, junk mail, trade shows, etc. less effective and more expensive. Inbound Marketing is marketing focused on getting found by customers. With this Inbound Marketing kit you will learn how to attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of outbound marketing. Download the Inbound Marketing Kit
Traditionally companies reached their consumers through trade shows, print advertising, and other (outbound) marketing methods. But there is a radical transformation taking place in the work force today. Generation X, generation Y and now Millennials represent a greater portion of the work force than the Baby Boomers. These new consumers start their shopping experience online using newer media such as online video, micro blogging and mobile hand-held devices. In order to remain competitive, businesses must learn to adapt and reach these consumers where they are searching for the products and services that they sell. Download the New Media Marketing Kit
HubSpot's free Social Media Marketing Kit gives you the tips and tricks you need to harness the power of the social mediasphere - facebook, digg, del.icio.us, twitter, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field. Download the Social Media Kit
Twitter Twitteris all the rage on the internet, but it's not just a cool toy. It has valid business applications and has even demonstrated potential for ROI. With Twitter you can extend your reach, create buzz, listen to your community and network with customers, prospects and industry experts! Download the Twitter Marketing Kit
Facebook is a remarkable tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Learn how to get started using Facebook to market your business. Download the FaceBook Marketing Kit
Blogs are no longer just online personal journals - they are now key business tools. Blogs allow you to engage in a conversation with your customers while improving your website's search engine rank. Learn key tactics for business blogging and engaging in the blogosphere to grow your business. Download the Blog Marketing Kit
Interested in using Search Engine Optimization (SEO) to drive more traffic to your website? Our free SEO Kit gives you the tips and tricks you need to optimize your website to get found by more visitors and convert higher percentages of them to leads and paying customers. Download the SEO Kit
Today, buyers start their shopping experience by looking on the Internet, particularly in search engines. Not only do businesses need to optimize their websites to get found in the search engines but they need to convert more of these visitors to leads. Download the SEO Lead Gen Kit
The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. Download the Website Marketing Kit
Online video can be a great tool to generate traffic to a business website, build brand buzz, collect inbound links (which help SEO), and build social media presence and reach. HubSpot has compiled our best tips on how to take advantage of video for your marketing initiatives. Download the Video Markteing Kit
Press releases are good for awareness but if used correctly can be equally effective for search engine optimization, drawing qualified visitors to your site and generating leads. HubSpot's free Press Release Marketing Kit gives you the tips and tricks you need to get the most value out of your press releases to improve the visibility of your company. Download the PR Marketing Kit
