Check out the following studies, reports and experiments HubSpot has conducted based on marketing research.
Social Media, Blog, and Search Engine Activity by Industry
It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer: Where should YOU market online?
This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:
2010 State of Inbound Marketing Report HubSpot's second State of Inbound Marketing Report, which shows that inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations.
Download the full report in PDF format.
Read the blog post summary of the report.
Watch the webinar summarizing the results to learn how more than 230 professionals have been using inbound marketing to transform their businesses.
2009 State of Inbound Marketing Report HubSpot's first State of Inbound Marketing Report, which reveals that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Download the full report in PDF format.
Read the blog post summary of the report.
HubSpot's third State of the Twittersphere report, which analyzes date from Twitter accounts to show a significant decline in the growth of Twitter users.
Download the full report in PDF format.
Read the blog post summary of the report.
Watch the webinar summarizing the report and how businesses are using Twitter.
State of the Twittersphere June 2009 ReportHubSpot's second State of the Twittersphere report analyzes data from more than 4.5 million Twitter accounts over a nine month period to measure Twitter growth and report statistics on tweets, the Twitter user base and user geography. The study finds that despite obvious growth in the number of Twitter accounts, over nine percent of Twitter users are inactive.
Download the full report in PDF format.
Read the blog post summary of the report.
State of the Twittersphere Q4 2008 Report HubSpot's inaugural State of the Twittersphere report, which analyzes data from Twitter accounts to measure Twitter growth and report statistics on tweets, the Twitter user base and user geography.
Download the full report in PDF format.
Read the blog post summary of the report.
ROI from Inbound Marketing with HubSpot Software2010 ROI report elaborating on the following findings:
HubSpot has complied over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.
This marketing data and research presentation includes data on:
Download the entire presentation in PPT and PDF formats.
State of Facebook for Business Report HubSpot's first State of Facebook for Business Report, which shows that brand- and product-focused pages represent 39% of all pages.
Download the full report in PDF format.
Read the blog post summary of the report.
Watch the webinar summarizing the findings of the report to learn how businesses are leveraging Facebook for business.
HubSpot's study comparing social media news releases to traditional releases across different newswire services. This webinar will report the findings and show how to be smart with PR and understand news releases better than your agency.
Read the blog post summary of the study.
