Check out the following studies, reports and experiments HubSpot has conducted based on marketing research.
State of Inbound Marketing Reports
HubSpot's second State of Inbound Marketing Report, which shows that inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations.
Download the full report in PDF format.
Read the blog post summary of the report.
Watch the webinar summarizing the results to learn how more than 230 professionals have been using inbound marketing to transform their businesses.
HubSpot's first State of Inbound Marketing Report, which reveals that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Download the full report in PDF format.
Read the blog post summary of the report.
State of the Twittersphere Reports
HubSpot's third State of the Twittersphere report, which analyzes date from Twitter accounts to show a significant decline in the growth of Twitter users.
Download the full report in PDF format.
Read the blog post summary of the report.
Watch the webinar summarizing the report and how businesses are using Twitter.
HubSpot's second State of the Twittersphere report analyzes data from more than 4.5 million Twitter accounts over a nine month period to measure Twitter growth and report statistics on tweets, the Twitter user base and user geography. The study finds that despite obvious growth in the number of Twitter accounts, over nine percent of Twitter users are inactive.
Download the full report in PDF format.
Read the blog post summary of the report.
HubSpot's inaugural State of the Twittersphere report, which analyzes data from Twitter accounts to measure Twitter growth and report statistics on tweets, the Twitter user base and user geography.
Download the full report in PDF format.
Read the blog post summary of the report.
Additional Reports
HubSpot's first State of Facebook for Business Report, which shows that brand- and product-focused pages represent 39% of all pages.
Download the full report in PDF format.
Read the blog post summary of the report.
Watch the webinar summarizing the findings of the report to learn how businesses are leveraging Facebook for business.
HubSpot's study comparing social media news releases to traditional releases across different newswire services. This webinar will report the findings and show how to be smart with PR and understand news releases better than your agency.
Watch the free webinar.
Read the blog post summary of the study.