Dan Zarrella, author ofThe Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.

Webinar Details

Duration:
60 minutes, including Q&A

Speaker:
Dan Zarrella, Social Media Marketing Scientist

Who should view:
Marketing professionals looking to optimize their presentations for social sharing. No technical experience required.

Technical Requirements:
Internet connection and computer speakers for audio.

For questions about the webinar, please check our Frequently Asked Questions.

Webinar on Demand: The Science of Facebook Marketing

science of facebook marketing

Learn how to use Facebook to get people to talk about your business online.

Interaction on Facebook is a science. In this webinar, our social media scientist, Dan Zarrella, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.

This webinar covers:

  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The difference between men and women's interactions on Facebook
  • Scientifically proven ways to get your content shared on Facebook

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View the Science of Facebook Marketing Webinar!