Live Webinar: Friday, November 21, 2008, 12PM EST (GMT -5)
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Join this free webinar to learn how to get started using Facebook to market your business. Register Now >>
The landing page is probably the most important part of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard and drive all this quality traffic to your site but you may not generating enough leads. There is a lot that goes into a successful landing page right from the offer to the page layout and the call-to-action. This webinar will cover all the basics about what goes into creating a high converting landing page and how best to maximize its impact for generating more leads from your marketing efforts. Download the webinar archive >>>
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. Attend this free webinar to learn all the basics of how to use Twitter to market your business.
You've heard of blogs, Wordpress, and RSS, but don't know what to make of it all. You've heard that businesses are starting to blog and now you want to launch one too. Blogs have become powerful business tools - allowing companies to engage in conversations with their customers and also improve search engine rankings. This webinar will cover all the basics of blogging for business so you can get started with a business blog and start engaging in the blogosphere. Download the webinar archive >>>
PR used to be about bombarding the media with your pitches and press releases. You had to beg the media to write about you to communicate with your customers. But today, your customers are going to the Internet to learn about you and your products directly. Blogs, online news releases, social media, and other forms of web content give companies the opportunity to communicate with buyers directly. View this free marketing webinar to learn how to leverage the Internet and social media to make your PR program more effective. Download the webinar archive >>>
The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this webinar to learn how to do a successful website redesign. Download the webinar archive >>>
Rethinking Marketing: Inbound Marketing to Grow Your Business
The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this webinar to learn how marketing needs to change to make it in this new media world.
Social Media Marketing
Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.
SEO (Search Engine Optimization) 101
What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant.
Press Releases 2.0 for Modern Inbound Marketing
Press Releases are no longer just for the traditional media, they are key opportunities to reach your market directly - effectively and inexpensively. This webinar will cover how and why to write and distribute press releases for modern inbound marketing
MarketingSherpa New Search Marketing Research for 2008: Tactics & Takeaways
Based on the new edition of MarketingSherpa's Search Marketing Benchmark Guide 2008, this webinar covers online marketing trends, challenges, and takeaways for planning your marketing budget. ith special guest presenter Stefan Tornquist, Research Director, MarketingSherpa.
The New Influencers: Engaging in the Blogosphere
Learn how millions of bloggers are reshaping the marketplace and how to interact with these new influencers in this emerging media world. With special guest presenter Paul Gillin, award-winning author of "The New Influencers".
5 Tips to Turn Your Website into a Marketing Machine
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine that attracts qualified prospects and converts more of them into leads and customers.