Webinar Details

Duration: 1 Hour

Who should attend?

Marketing professionals and business owners. No technical experience required.

Speaker:

Presented by Mike Volpe, VP Marketing, HubSpot. Mike is an experienced Internet marketer and frequent blogger on the award-winning HubSpot marketing blog.

Blogging for Business - Free Download

You've heard of blogs, Wordpress, and RSS, but don't know what to make of it all. You've heard that businesses are starting to blog and now you want to launch one too. Blogs have become powerful business tools - allowing companies to engage in conversations with their customers and also improve search engine rankings. This webinar will cover all the basics of blogging for business so you can get started with a business blog and start engaging in the blogosphere.

Topics include:

Why your business needs to be blogging
How to launch a business blog - when and what to write
How to promote your business blog via social media and other channels
How to engage in the blogosphere to extend your reach
What and how to measure the success of your blogging efforts

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