Webinar Details

Learn everything a CEO needs to know about Internet marketing.

Duration: 1 Hour

Speaker:

Brian Halligan, co-founder and CEO of HubSpot. Brian is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School, as well as co-author of the new book Inbound Marketing.

Technical requirements:

Internet connection and computer speakers for audio.

Questions about the webinar?

For questions about the webinar, please check our Frequently Asked Questions.

A CEO's Guide to Internet Marketing - Free Webinar with HubSpot CEO Brian Halligan

The Internet has profoundly changed the way people learn about and shop for products. To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

In this free webinar, HubSpot CEO Brian Halligan will discuss everything any CEO needs to know about taking advantage of these Internet marketing strategies.

This free webinar will cover:

The changing nature of marketing and how to transform your business
How to hire a marketing team in this changing world
How a CEO should communicate to the company and board about what is going on in marketing
How a CEO should use social media sites like Twitter, Facebook, and LinkedIn
How to measure and understand which of your marketing efforts are working

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