Webinar Details

Learn how to measure the effectiveness of your business website.

Duration: 1 Hour

Who should attend?

Marketing professionals and business owners. No technical experience required.

Speaker:

Mike Volpe, VP Marketing at HubSpot and co-host of the weekly marketing video podcast HubSpot TV.

Technical requirements:

Internet connection and computer speakers for audio.

Questions about the webinar?

For questions about the webinar, please check our Frequently Asked Questions.

Photo by aussiegall

Marketing Analytics 101: How to Measure the Effectiveness of Your Website

Measuring Inbound Marketing You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.

This free webinar will cover:

What Internet marketing metrics to track and how to gather data about your website
How to measure the ROI of each lead generation channel
How to run tests to improve the effectiveness of your lead generation efforts
How to do closed loop marketing reporting to analyze the entire sales and marketing funnel

Share on Facebook

Share on LinkedIn

View the Webinar Video and Slides Now

First Name *

Last Name *

Email (privacy policy) *

Phone *

Company *

Company Website *

Role at Company *

Number of Employees *

Does Your Business Primarily Sell to Other Businesses (B2B) or Consumers (B2C)? *

Does Your Business Provide PR, Web Design, SEO, or other Marketing Products or Services? *

Biggest Marketing Challenge