Webinar Details

Learn how to measure the success of your inbound marketing efforts in this free webinar.

Duration: 1 Hour

Who should attend?

Marketing professionals and business owners. No technical experience required.

Speaker:

Presented by Mike Kaplan, a marketing consultant for HubSpot and MBA student at the MIT Sloan School of Management. Previously, Mike spent six years in high-tech marketing and public relations, servicing both large and start-up companies in a number of software, Internet, mobile and hardware sectors.

Technical requirements:

Internet connection and computer speakers for audio.

Questions about the webinar?

For questions about the webinar, please check our Frequently Asked Questions.

Photo by aussiegall

Measuring Inbound Marketing 101 Webinar

Measuring Inbound Marketing You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.

Topics include:

Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
What Website metrics to pay attention to... and which to ignore
Easy and practical tips to measure blogging, social media and paid campaign ROI

View the Webinar Video and Slides Now

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