Webinar Details

Who Should Attend?

Marketing professionals and business owners who wish to learn how and why to market on the web.

Speaker:

Brian Halligan is co-founder and CEO of HubSpot. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corp.

Technical Requirements:

Internet connection

PC users: Windows 2000, XP Home or Pro, 2003 Server, Vista

Mac users: Mac OSX 10.3.9 (Panther) or newer

Rethinking Marketing: Inbound Marketing to Grow Your Business

The Internet has profoundly changed the way people learn about and shop for products. Today, buyers start their purchasing process on the Internet, in the search engines, blogs, and social media. In order to remain competitive, your business needs to leverage the Internet to reach buyers directly in this new media world. Attend this free webinar to learn how to get started marketing on the web - get found online and engage more prospective customers directly.

This webinar is intended for marketing professionals who wish to learn how and why to market on the web. No prior knowledge is required. The webinar will cover:

The changing nature of marketing and how to react
How to leverage your website to get found online and engage with prospects
Growing and managing your web presence

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