A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic, businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation.
Find out how you can benefit from Twitter as a marketing tool.
Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies.
In this 50-minute webinar, you will learn:
- What is Twitter and why is it important
- How to use Twitter to monitor your brand and engage customers and prospects directly
- How to reach media and bloggers directly to get PR coverage for your business
- How to measure your performance on Twitter