Learn how to get found in the search engines
Learn how to get found in the blogosphere
Learn how to get found by engaging in social media
Traditionally companies reached their consumers through trade shows, print advertising, and other (outbound) marketing methods. But there is a radical transformation taking place in the work force today. Generation X, generation Y and now Millennials represent a greater portion of the work force than the Baby Boomers. These new consumers start their shopping experience online using newer media such as online video, micro blogging and mobile hand-held devices. In order to remain competitive, businesses must learn to adapt and reach these consumers where they are searching for the products and services that they sell.
The New Media Marketing Kit includes the following how-to videos and an instructional e-book: