Traditionally companies reached their consumers through trade shows, print advertising, and other (outbound) marketing methods. But there is a radical transformation taking place in the work force today. Generation X, generation Y and now Millennials represent a greater portion of the work force than the Baby Boomers. These new consumers start their shopping experience online using newer media such as online video, micro blogging and mobile hand-held devices. In order to remain competitive, businesses must learn to adapt and reach these consumers where they are searching for the products and services that they sell.

Download the New Media Marketing Kit to learn how to get found in new and emerging media.

The New Media Marketing Kit includes the following how-to videos and an instructional e-book:

• Video: How to Use Online Video for Inbound Marketing (1 hour)
  
• Video: Viral Marketing: How to Create a World Wide Rave (1 hour)
• Video: How to Use Twitter for Marketing & PR (1 hour)
• Video: Blogging for Business (1 hour)
  
• e-Book: Getting Found Online - Learn how to get found online in the search engines, blogosphere, and social media sites (10 pages)