Technology is making traditional (outbound) marketing such as cold-calling, print advertising, junk mail, non-solicited email and trade shows less effective and more expensive. On the other hand Inbound Marketing is marketing focused on getting found by constituents. Learn how to attract interested constituents, volunteers, and donors to your organization like a magnet instead of interrupting people with various forms of outbound marketing.
The Non-Profit Inbound Marketing Kit contains:
- Report: State of Inbound Marketing Survey Results and Study
- Video: Search Engine Optimization (SEO) - Learn how to get found in the search engines (1 hour)
- Video: Blogging for Business - Learn how to get found in the blogosphere (1 hour)
- Video: Social Media Marketing - Learn how to get found by engaging in social media (1 hour)
- eBook: Getting Found Online - Learn how to get found online in the search engines, blogosphere, and social media sites (10 pages)
- Presentation Slides: Inbound Marketing Essentials for Non-Profits & HubSpot Software Demo (22 pages)