Tip #2 - Off Page SEO
One of the most effective ways to get more targeted traffic from search engines is to get more links into your website. Each link into your site is a “vote” that tells the search engine that your site is important. Not only do you want more links, but you want more links from more trustworthy websites. Try to avoid link exchanges (where you and another website agree to link to each other) because the search engines are getting better at detecting these types of links and will likely discount them. Be careful of directories, especially if they accept tons of free links and don't reject at least some listings. Also take note of the anchor text (the text that is in the link to you) – your industry, product, or city is better than your company name or click here because the link is now not only a vote but a vote in context. This will help you get ranked in searches on your industry, product, or city – broader and more competitive keywords – whereas you will probably rank highly for your company name anyway.
On our blog, we link to www.hubspot.com with the anchor text "internet marketing software" and to www.websitegrader .com with the anchor text "free SEO tool."
HubSpot Tip Generate “link love” for your website
Check out these resources to understand how to optimize your sites by generating more inbound links.
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