Marketing dollars have shifted away from traditional outlets like PR and cold calling - but the skill sets of internal teams lag behind. For many businesses, the time and resources needed to master inbound marketing simply do not exist.
As a result, businesses wanting to take advantage of ROI-charged online tactics like blogging and social media are looking to outside agencies for help. HubSpot has worked with hundreds of these online agencies, and as a result, been given a unique glimpse into how they sign on and retain new business. We've developed a list of attributes and core values most often associated with successful relationships into our newest eBook.
This eBook's intended audience is the thousands of small and medium sized businesses who need to hire an inbound marketing agency. But agencies should take note as well, as this eBook outlines the scorecard your potential clients keep when evaluating potential agency partners. It details the core competencies you'll need to secure more retainer business for your firm, including: