Upcoming Webinars
Stay tuned for the next product webinar coming soon.
Archived Webinars
Speakers: Conni Eversull, VP Sales & Marketing, ProofreadNOW! and Kirsten Knipp, Director of Product Evangelism, HubSpot
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HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big impact.
Hear from Conni Eversull, Director of Sales & Marketing at ProofreadNow during the archive of this one hour webinar moderated by HubSpot Director of Product Evangelism, Kirsten Knipp.
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Speakers: Marcus Sheridan, Owner, River Pools & Spas and Kirsten Knipp, Director of Product Evangelism, HubSpot
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Is Pay-per-Click advertising gobbling up your marketing budget? How can a small business get ahead of the game without spending a lot on internet ads?
Learn how a HubSpot customer cut his PPC by 50% while dramatically increasing traffic, leads and sales to grow his business in an economic downturn.
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Speakers: Brad Windecker, CEO of Orchestra LLC, a HubSpot customer & Kirsten Knipp, Director of Product Evangelism at HubSpot
Date and time: Friday, April 9, 2010 at 12:00pm ET
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Social media is everywhere, unless you live under a rock. But proving ROI and connecting social media to sales seems ever elusive.
Orchestra Software Directs New Sales with Social Media, a 45 minute webinar that will share recent social media successes and lessons learned to help you deliver leads and sales through this fast growing channel.
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Speakers: Jordyne Wu, Inbound Marketer at HubSpot & Kirsten Knipp, Director of Product Evangelism at HubSpot
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You could spend all day doing inbound marketing. Heck, you can spend all day just reading the Inbound Marketing Blog! Ever feel overwhelmed by all the things you need to do to be a successful inbound marketer? We do too!
Learn from two Inbound Marketers at HubSpot on how to structure your day and leverage your internal and external resources, including using HubSpot software, for maximum marketing ROI.
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Speakers: Jeffrey Henning, Founder & VP of Strategy at Vovici & Kirsten Knipp, Director of Product Evangelism at HubSpot
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You know that blogging is key to powering your inbound marketing engine to drive traffic and leads. But how do you move past the first few posts to create meaningful posts daily or weekly?
Join us for The Blog Content Factory, a 45 minute webinar that will teach you how to apply regular planning principles to the generation of great web content that can deliver leads and sales.
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Ever wonder if Inbound Marketing & HubSpot's software really works? Learn how HubSpot customer Cilk Arts used inbound marketing to launch an entirely new technology startup and grow it so fast that Intel decided to buy the company!
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Due to technical difficulties there is no recording of this webinar, however the full slide deck is available here.
Speaker(s): Kirsten Knipp, HubSpot Product Evangelist & Ellie Mirman, HubSpot Inbound Marketing Manager
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Do you know how you are going to reach your 2010 business goals? If you haven't built out a plan to hit your targets yet - don't fear, it doesn't have to be rocket science - but it is critical to get you on the path to a great year. Join us for a 45 minute webinar plus 15 minutes of Q&A to learn a few key elements of building your marketing plan and how to use the HubSpot software to review past marketing ROI and apply it to making a killer 2010 marketing mix plan.
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View the archived webinar or download the slides ->
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Speaker(s): Jeanne Hopkins, Convert Team Leader; Kirsten Knipp, Product Evangelist
All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers. View the on demand webinar >>
Search Engine Optimization (SEO)
There are over 435 million searches on Google every day* and end users are using the internet as the first place to search for new products and services. Whether you are the owner of a small business or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create content and optimize it so your company website is found on Google and other search engines. View the on-demand product webinar >>
Website & Lead Conversion
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors. View the on-demand product webinar >>
Closed Loop Marketing And Lead Management
It takes two to tango and like the best tango dancing duos Sales and Marketing teams require communication, coordination and compatibility to get the best results for their business. Learn how you can use the HubSpot inbound marketing system to convert more traffic and prospects into leads for your sales team, and, how our closed loop lead management system and analytics can the provide marketing vital feedback from sales about the quality of leads, campaigns and traffic sources so sales and marketing can drive better results for your business. View the on-demand product webinar >>
Social Media Monitoring
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media? View the on-demand product webinar >>
Website Visitor Tracking & Analytics
Most businesses are focused on attracting new visitors to their sites. However they often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business? View the on-demand product webinar >>
Business Blogging & Content Management
Blogs have become powerful business tools - allowing companies to engage in conversations with their customers and also improve search engine rankings. However most businesses that launch a blog fail at it because the do not know how to promote their blog for success. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to create and promote your business blog. View the on-demand product webinar >>
Thousands of businesses launch a blog every year but most of them struggle to get value from it, i.e. highly engaged visitors, subscribers and yes, leads! Learn what you can do to promote your blog to increase subscribers, optimize your articles to get found on Google and convert all those visitors into leads and customers. View the on-demand product webinar >>
Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results. View the on-demand product webinar >>
Marketing Analytics and Conversion
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels. View the on-demand product webinar >>
Competitive Tracking & Analysis
The internet is flat. This means that every company, small or large, has an equal opportunity to get found by customers online. But that also means that your site is competing with your business competitors for traffic in search engines and social media. Your competitors might be generating a lot of traffic from keywords you haven't thought of. In this day of short attention spans, how are you tracking your competitors' online presence to maximize your chance for being found by potential customers online? View the on-demand product webinar >>