Unlock the Power of Marketing Automation: Free Comparison Guide
Discover which marketing automation platform is right for your business. Get our comprehensive PDF guide that breaks down the features, benefits, and differences between HubSpot Marketing Hub and Marketo.
Make an informed decision and supercharge your marketing efforts today!
Download our FREE PDF Guide Comparing HubSpot Marketing Hub and Marketo
Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
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AI Capabilities: Generate content and complete tasks faster with AI-powered HubSpot tools.
Stay Engaged
What Marketo Offers:
- Automatically update leads based on criteria you set with Smart Lists. Marketers can create Smart Lists based on specific attributes such as demographics, firmographics, behaviors, or lead scores.
- Marketo Sales Insight assists teams in identifying, prioritizing, and engaging with the most promising leads and opportunities. Sales Insights requires add-ons.
What Sets HubSpot 
- Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
- HubSpot promotes seamless collaboration between marketing and sales efforts by offering an integrated platform where both teams can effectively work together. Access the same centralized data through a shared customer platform, such as contacts, companies, and deals.
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
Drive Productivity
What Marketo Offers:
- Marketo drives productivity by streamlining and automating marketing tasks such as lead management, campaign design and execution tools and analytics.
- Marketo Measure tracks marketing performance by measuring key metrics, such as email opens, click-through rates, and lead conversions. Analyze marketing campaigns' success and optimize strategies using data-driven insights Marketo Measure requires add-ons.
What Sets HubSpot
- Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
- HubSpot automates repetitive marketing tasks like email campaigns, lead nurturing, and social media scheduling, saving time and enabling marketers to focus on strategic planning and optimization.
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
Empower Connections
What Marketo Offers:
- Marketo enables marketers to personalize messaging and target customer segments based on their preferences, behavior, and stage in the buyer's journey, allowing businesses to deliver relevant and engaging content.
- Marketo’s web personalization functionality allows you to provide customized content for each website visitor – crafting experiences that directly address their needs and preferences. Web personalization requires add-ons.
What Sets HubSpot
- Marketing Hub Enterprise gives you reporting tools like multi-touch revenue attribution and customer journey analytics to help you optimize the customer experience.
- With personalization tokens, you can show personalized content to your contacts based on their property values in your HubSpot Smart CRM, which can increase engagement with your website and email campaigns.
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
AI Capabilities
What Marketo Offers:
- Predictive Content, powered by Adobe Sensei, helps curate content to engage customers. It scans your website and automatically catalogs your content assets, such as pages, images, videos, e-books, blog posts, and case studies.
- Predictive Content then uses machine learning and predictive analytics to find the right content for each of your customers across all your engagement channels, including desktop, mobile, email, and more.
What Sets HubSpot
- HubSpot Content Assistant helps you create content faster and easier. It uses artificial intelligence to suggest topics, headlines, and even complete sentences. You can use Content Assistant to create blog posts, landing pages, emails, and more.
- Campaign Assistant helps you generate copy for landing pages, emails, or ads in just a few clicks so you can focus on tasks that need a human touch. Create and share AI-powered content, all in one place.
| Feature |
HubSpot
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Marketo |
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Base License
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Marketing Hub Enterprise
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Marketo Ultimate
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Email Marketing
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Deliverability Monitoring
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$$$
Requires Email Deliverability Power Pack Add-On
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A/B testing
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ABM Tools
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$$$
Requires Target Account Management Add-On
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Advanced Multi-Touch Attribution Reporting
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$$$
Requires Marketo Measure Add-On
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Workflow & Approval Automation
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Reporting
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Campaign Management
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Advanced Predictive Content
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Via Adobe Sensei
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Predictive Audiences
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Email Health Reporting
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$$$
Requires Email Deliverability Power Pack Add-On
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Social Media & Ad Management
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SEO Tools
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77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.
Read more in the HubSpot Annual ROI Report.
The tools we had been using weren’t integrated and were too difficult to use effectively with a limited staff. Marketo’s inbound capabilities were quite limited and were more focused on outbound, email automation, and tracking. Even leveraging those capabilities was cumbersome; the user interface was not as intuitive as HubSpot’s.
Peggy Winton
Vice President and CMO
AIIM
HubSpot is trusted by over 194,000 businesses in more than 120 countries.
Comparison Library
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App Ecosystem
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Marketing Automation Software
Set your marketing campaigns on autopilot with marketing automation software powered by HubSpot Smart CRM.
Attract More Customers with HubSpot today!
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.
