A critical factor for ranking higher in search engines is the number of links into your website. Links are the currency of the Internet and each link into your site acts as a "vote" that tells the search engines that your site is a quality site.
To get found in the search engines, you want to build more inbound links, especially higher quality inbound links. A high quality link is one that passes SEO (Search Engine Optimization) value, offers some context (within the "link text" - text that is hyperlinked to your site), and comes from a credible site. HubSpot's Link Grader allows you to track the inbound links to your website and identify link building opportunities to improve your website's search engine ranking.
Track inbound links to your website and identify opportunities to improve link quality and to build new links.