Lead Management, Tracking and Intelligence

HubSpot gives you a centralized marketing database to capture, store, and grow information about your leads.

  • Lead Intelligence so you can see every pageview, email and click that your visitors have taken
  • Social Media Lookup so you can create a richer profile on your leads
  • Lead Scoring to help you focus on the best leads.
  • Segmentation so you can use all that information to create more targeted communications
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Lead Intelligence: The information you need to sell

Every time prospects interact with your website (view a page, download a whitepaper, or anything else), HubSpot gives you information that will help you convert that prospect into a sale. HubSpot makes it dead simple to track, analyze and act on that information.

  • Store all of your contacts in one master marketing database.
  • Capture and store your leads' visit, email, download and interaction history in one place.
  • View leads' relevant social media information and past browsing history.
  • Import leads directly into your marketing database.
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Segmentation: Segment leads based on behavior

Do you know who your best leads are? What about your social media advocates, churn risks or other segments? HubSpot helps you segment your leads based on their activity on your site and across your marketing channels.

  • Target communications based on customer interests and behavior.
  • Understand and scale efforts that are working for your best leads.
  • Spot common experiences of leads who fail to convert into customers.
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Lead Grade: Identify your best leads

HubSpot lets you create a custom lead grade and apply it to all of the leads in your marketing database.

  • Use forms, conversions, and lead information to create a custom grade.
  • Segment your leads based on grade.
  • Immediately recognize your best leads.
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Social: Look up your lead's social information automatically

HubSpot will automatically search for your lead's social information to give your marketing and sales team a richer profile.

  • Find a lead's social information, even it wasn't provided on a form.
  • Use social information to do better marketing.
  • Let your sales team lookup your lead's recent updates to make sure their conversations are relevant.
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Score: Create a custom score for all of your leads

HubSpot lets you easily create a custom lead score for every lead based on page views, form submission and email opens and clicks.

  • Create a score based on your lead's website or email activity .
  • Segment your leads based on lead score.
  • Help your sales team focus on the best leads, and give them rich lead intelligence.
    • request a demo Free Marketing Assessment

Import: Import your existing leads into HubSpot

HubSpot allows you to easily import your current contacts so you can keep all of your leads in one central marketing database.

  • Import all your leads and any custom field.
  • Start tracking page views, form submissions and email history for all of your leads in the same place.
  • Integrate with a CRM or third party tool through the HubSpot API.
    • request a demo Free Marketing Assessment

CRM Integration: Connect to the CRM You're already using

HubSpot can integrate with virtually any CRM system to help you make lead management simple. Click on an icon to see examples.

  • Integration: Sync leads between HubSpot and your CRM.
  • Lead Intelligence: Add online behavior details to the lead records in your CRM.
  • Closed Loop Reporting: Automatically track sales stage in HubSpot and see the connection between your marketing efforts and lead quality.
  • Open API: Build your own custom integrations with the HubSpot lead API.
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