Inbound marketing doesn’t stop at attracting prospects with relevant content. You also need to provide a relevant, useful experience throughout the entire buying cycle. HubSpot’s Lead Tracking Tool helps you understanding what content led your leads to convert, so you can tailor your communications to reflect their individual interests, resulting in more sales and a better experience for your leads.
Gather Intelligence on Your Leads
See what content initially brought leads to your virtual doorstep and what keeps them coming back. Leverage data at the individual level to send more personalized communications and offers. You can also view a grade for each of your leads and set notifications for each time they return to your site.
Integrate Relevant Social Media Information
HubSpot captures relevant social media profiles and automatically populates Twitter handles, LinkedIn profiles and even images into the lead intelligence tool so that sales people can build more personalized relationships.
Import Leads to Your Marketing Database
Instead of tracking offline and online leads separately, HubSpot customers can upload their leads into HubSpot in a .csv file and aggregate both offline and online leads in the same place. HubSpot also integrates with Salesforce so you can access the leads record and record owner.