Every day, 98% of the people who visit your website end up leaving without converting into a lead. Who are these prospects? What originally attracted them to your site? With HubSpot’s prospect tracking tool, you can identify the companies that are visiting your website; and understand what content brought them in and what content they consumed.

For each company, HubSpot shows you basic information including when they were first seen, how many page views they've had and how many visitors from that company have seen your website.

HubSpot will also tell you how each visitor from each company found your website and, in particular, if they did a search, what they were searching for. This gives you a deeper understanding of how to market and sell to each company.

You can also see what pages visitors from a particular company have viewed on your site. This lets you see how interested they are in your products, services, pricing or content and gives insight into how far this company might be in the buying cycle.

As the visitors from a particular company become leads by filling out forms on your website, we will display their contact information.

Want to share all this great data with the rest of your team? No problem.

You can share all of your rich prospect information with others on your marketing and sales team by exporting the results, or setting up daily email alerts.

You can also filter through the companies visiting your website by company name or location, so you can see if a specific company has been to your website, or filter companies by state for your regional sales team.