PR-Squared Blog
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Help a Reporter Out (HARO)
Learn how HubSpot can help turn your business into an inbound marketing machine.
Public relations strategies have long been a part of businesses' marketing programs. Find out how you can use PR with an inbound marketing mindset. Let's call it inbound PR, if you will.
Modern PR:
What's the Ideal Profile for a Modern PR Person?
Is PR Dead?
Creative Content Is Your Best Public Relations Outreach
Understanding the ROI of Customer Evangelism
News Releases:
Press Releases: Which Of These Rookie Mistakes Are You Making?
5 Common Press Release Mistakes, And How to Avoid Them
Study Shows Social Media Releases Are Less Effective Than Traditional Press Releases
Why Using the Social Media News Release is a Big Mistake
NEW! 4 Ways News Releases Boost SEO
Networking:
8 Tricks That Will Help You Connect With the Right People
How to Create Triggers That Get People to Spread Your Ideas
How to Change Your Traditional Relationship Business Into an Online Relationship Business
PR Firms:
The Role of PR Firms in Social Media and Inbound Marketing
7 Things to Know When Hiring a PR Firm
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Why Social Media Participation Matters: PR 2.0 for Marketers
How to Be Smarter Than Your PR Agency - New Research on Creating News Releases That Work
PR for Inbound Marketing (via IMU)
NEW! How to Leverage Social Media for Public Relations Success
Digital Word-of-Mouth: Let Customers Transform Your Marketing
Press Release Marketing Kit
Press Release Grader
Gobbledygook Grader