Study: What Does it Take to Create Best-In-Class Search Engine Marketing?

search engine marketing report

During times of economic uncertainty, driving conversions and stretching the shrinking marketing budget is more crucial than before.

Learn what actions companies take for best-in-class Search Engine Marketing results.

Search Engine Marketing Report

HubSpot recently sponsored the release of Aberdeen's "What Does It Take to Create Best-In-Class Search Engine Marketing?" study. The report, conducted in September and October of 2008, studied over 200 organizations worldwide on SEM - organic search, paid search, paid inclusion - and reveals the differentiation between the Best-In-Class from all other organizations. Check out some of the study's key takeaways:

Best-In-Class firms see an average ROI of 108% (compared to Industry Average firms' 16.5% return)
Companies that fail to analyze the data they capture online and offline risk not maximizing search engine marketing efforts and jeopardize the chance to justify budget increases.
68% of Best-In-Class companies utilize a CRM technology solution to support their SEM efforts
Companies must employ a combination of strategic actions, capabilities and technologies in order to obtain a competitive advantage.

Download the 2008 SEM Report

First Name *

Last Name *

Email (privacy policy) *

Phone *

Company *

Website *

Role *

Number of Employees *

My business primarily sells to other businesses (B2B) or consumers (B2C) *

My company provides marketing services such as PR, SEO, Web Design or other e-Marketing *

Biggest Marketing Challenge