Billy MacDonald - Account Manager

Billy MacDonald has been working as an inbound marketer since graduating from Saint Anselm College with a Bachelor's Degree in International Business. Prior to joining the team at HubSpot, Billy co-founded Siphon Marketing, an inbound marketing and web design agency, where he worked with small and medium-sized business to help them better market their businesses on the web to increase leads and sales. Passionate about search engine optimization and search engine marketing, Billy got started with HubSpot by getting certified as an Inbound Marketer through HubSpot's popular Inbound Marketing University.

Billy's favorite dessert is apple pie with ice cream, and he is a master of the FIFA soccer video game -- all years, all systems. He lives in Somerville, MA.

Billy's Recent Blog Articles

Enhance Unique Product Data To Increase Visibility [Ecommerce]

Tuesday, Jun 21, 2011

Gaining new customers through organic search channels needs to be a main priority for any business looking to grow through inbound marketing, especially those who sell their products online. Other channels, such as pay-per-click or advertisements are an ongoing expense, meaning that every time your ad is displayed or click on you pay for it. Locking up tops spots in organic search results is an...Read More

How to Optimize Your Google Shopping Data Feed

Thursday, Jun 16, 2011

The following article is a guest post by David Weichel of CPC Strategy. To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Advertising products on Google Shopping is a great way for ecommerce merchants to generate new leads and compete for traffic and sales...Read More

5 Ways Inbound Marketing Drives B2B Ecommerce

Friday, Jun 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing" . When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them....Read More

How to Qualify New Leads Through Landing Pages

Wednesday, Apr 20, 2011

Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult. You want to generate as many leads as possible while hooking your sales team up with information that will help them establish connections, build relationships, and close deals . One important factor that gets lost in this discussion of how many form...Read More

3 Unique Ways to Gain Trust on Landing Pages

Friday, Apr 15, 2011

When consumers visit your landing pages , it is critical to reduce the amount of friction and anxiety they experience in order to convince them to take action and convert on your offer. There are many factors that go into your audience’s decision to fill out the form which gives them the offer or not. Below are three different ways you can establish a greater sense of trust while...Read More