The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments.
From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Featuring some of the experts in marketing measurement and lead management, the series covers the different channels and touch points available to marketers today.
BONUS: By signing up for the series, you will receive a free copy of HubSpot's original compilations 100 Awesome Marketing Stats, Charts and Graphs.
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The 5 Metrics That Matter to Your CEO
Presenter: Barbra Gago, Left Brain DGA
Duration: 30min
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How Many Leads Do You Need? Steps for Benchmarking Leads and Increasing Volume of Qualified Leads
Presenter: Carlos Hidalgo, The Annuitas Group
Duration: 30min
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Strategies to Position Your Website As A Revenue  Generator
Presenters: Jeanne Hopkins, HubSpot with special guest Jamie Turner, 60 Second Marketer
Duration: 30min
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Developing Content to Match Buyer Needs
Presenter: Jeff Walcoff, Demand Creation Specialists
Duration: 30min
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How to Increase the Value of Your Database
Presenter: Eric Newell, Oceanos
Duration: 30min
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The Follow-Up Formula: Secrets for Nurturing Prospects
Presenter: Mari Anne Vanella, The Vanella Group, Inc
Duration: 30min
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