Webinar Details

Duration: 60min

Presenters: HubSpot's Social Media Scientist, Dan Zarrella and PR Newswire's VP of Social Media, Sarah Skerik



 

 

 

 

 

 

 

Dan Zarrella, author of The Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.

 

Sarah Skerik

 

 

 

 

 

 

Sarah Skerik is PR Newswire's vice president of social media, and author of Unlocking Social Media for Public Relations.

Who should view?
Marketing professionals and business owners seeking public relations practice. No technical experience required.

Technical Requirements: Internet connection and speakers/headphones

Questions?
For questions about the webinar please check our Frequently Asked Questions.

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Free Webinar: The Science of Press Releases


the science of press releasesPublic Relations ain't what it used to be. In fact, it should be all about inbound lead generation that proves the value of the content that is being promoted.

Today public relations can be affected not only by the people you know, but also by the intelligence of search engines and social media. In order for PR professionals to be successful, they need to think as writers, marketers, SEO experts and business development strategists. Whew!  That's a lot to consider.

This webinar with data provided by PR Newswire will teach you how to engineer effective press releases that help your company, product and services to get found. Learn the scientific lessons stemming from millions of press releases' headlines, body copies and links.

During this free, 60-minute webinar you will learn:

  • What are the best times & days to distribute press releases
  • When a paid press release distribution service makes sense & when a free one does
  • How to optimize your press release for maximum sharing
  • Which words get used the most in a press release
  • Who gets quoted the most in a press release


View The Science of Press Releases