Webinar Details

Duration: 60min

Presenters: HubSpot's Social Media Scientist, Dan Zarrella

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Dan Zarrella, author of Zarrella's Hierarchy of Contagiousness, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.

Who should view:
Marketing professionals interested in optimizing their web presence to be found in search engines.

Technical Requirements:
Internet connection and computer speakers for audio.

Free Webinar: The Science of SEO

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The SEO field has been full of snake oil for years. There are lots of great practitioners and you can get a ton of business value out of SEO, but you must know what the real data behind it is.

This webinar will teach you exactly that. Using extensive qualitative and quantitative data, this webinar will be full of data and science you haven't seen before, even if you've been around the search marketing world for a while.

Watch this webinar to learn how you can optimize your web presence in order to get found online. In this webinar you will learn:

  • How your prospective leads and customers interact with search engines
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  • How to effectively track your SEO efforts
  • How to tie performance back to real dollars-and-cents value

View The Science of SEO: