Twitter is social networking and microblogging service.  From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders.  Use the following resources to learn all about Twitter and how your business can take advantage of its offerings. For broader resources about using social media, check out our Social Media Marketing Hub.

 

Featured Twitter Blog Articles

Getting Started:

Top 5 Excuses for Not Joining Twitter

Why Twitter shouldn't creep you out: An evaluation of Twitter culture and relationship building

The Best Way to Build a Twitter Account? Step by Step.

Twitter Handles Dos and Don'ts

Picking a Twitter Username? Don't Use Numbers or Underscores

Can Having a Twitter Bio Get You 8 Times as Many Followers?

Bio Characteristics of Twitter Power Users

Twitter Best Practices:

How to Use Twitter for Marketing & PR

5 Things on Twitter That Annoy the Crap Out of Me

Is 22 Tweets-Per-Day the Optimum?

New Data on Top Twitter Applications and Usage

How to Build a Community of Twitter Followers for Your Company

Why Twitter Hashtags and Trending Topics Are Useless to Marketers

The Reverse-Marketing Twitter Checklist: 8 Steps to Marketing Success on Twitter

Top Twitter Features Worth Paying For

5 Ways Sales People Can Use Twitter

An Inbound Marketer's Introduction to Twitter Lists

On Twitter and Trademarks: Businesses Should Beware

How Twitter Can Turn One-Way Webinars Into Two-Way Conversations

All Hail The (New) Twitter Elite List

 

Twitter Reports

State of the Twittersphere - January 2010 (PDF)

State of the Twittersphere - June 2009 (PDF)

State of the Twittersphere - Q4 2008 (PDF)

 

Twitter Marketing Kit

Twitter for Business Marketing Kit

 

Twitter Cartoons

Twitterhea: The Unstoppable Urge to Tweet

Twitter In Real Life: The Follow-Back

Retweeting in Real Life

Making Friends: LinkedIn vs. Facebook vs. Twitter

The Problem with Twitter Lists

 

Twitter Infographic

Twitter Territory: How States Compare to the Average U.S. Twitter Grade