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Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders. Use the following resources to learn all about Twitter and how your business can take advantage of its offerings. For broader resources about using social media, check out our Social Media Marketing Hub.
Getting Started:
Top 5 Excuses for Not Joining Twitter
Why Twitter shouldn't creep you out: An evaluation of Twitter culture and relationship building
The Best Way to Build a Twitter Account? Step by Step.
Twitter Handles Dos and Don'ts
Picking a Twitter Username? Don't Use Numbers or Underscores
Can Having a Twitter Bio Get You 8 Times as Many Followers?
Bio Characteristics of Twitter Power Users
Twitter Best Practices:
How to Use Twitter for Marketing & PR
5 Things on Twitter That Annoy the Crap Out of Me
Is 22 Tweets-Per-Day the Optimum?
New Data on Top Twitter Applications and Usage
How to Build a Community of Twitter Followers for Your Company
Why Twitter Hashtags and Trending Topics Are Useless to Marketers
The Reverse-Marketing Twitter Checklist: 8 Steps to Marketing Success on Twitter
Top Twitter Features Worth Paying For
5 Ways Sales People Can Use Twitter
An Inbound Marketer's Introduction to Twitter Lists
On Twitter and Trademarks: Businesses Should Beware
How Twitter Can Turn One-Way Webinars Into Two-Way Conversations
All Hail The (New) Twitter Elite List
State of the Twittersphere - January 2010 (PDF)
State of the Twittersphere - June 2009 (PDF)
State of the Twittersphere - Q4 2008 (PDF)
Twitter for Business Marketing Kit
Twitterhea: The Unstoppable Urge to Tweet
Twitter In Real Life: The Follow-Back
Retweeting in Real Life
Making Friends: LinkedIn vs. Facebook vs. Twitter
The Problem with Twitter Lists
Twitter Territory: How States Compare to the Average U.S. Twitter Grade
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Follow HubSpot's Twitter Lists
Everything Marketers Need to Know About Twitter Lists
How Businesses Are Using Twitter - The Current State of the Twittersphere
How to Use Twitter for Business: A Beginner's Guide
The (Marketing) Office: How @HubSpot Learned Twitter
Twitter Grader
Twitter Search
TweetDeck TwhirlTwitBinTwitBoxTwitterliciousTwitterificTweetr
Twitter in Plain English Video by CommonCraft
5 Tips to Grow Your Twitter Presence by Problogger
10 Ways Twitter Can Boost Your Social News Profile by ReadWriteWeb