Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders.
Use the following resources to learn all about Twitter and how your business can take advantage of its offerings. There are free blog posts about getting started with Twitter as well as webinars to the right on how to use Twitter for your business.
Getting Started:
Top 5 Excuses for Not Joining Twitter
The Best Way to Build a Twitter Account? Step by Step.
Twitter Handles Dos and Don'ts
Picking a Twitter Username? Don't Use Numbers or Underscores
Can Having a Twitter Bio Get You 8 Times as Many Followers?
Bio Characteristics of Twitter Power Users
The Ultimate List: 100+ Twitter Statistics
6 Ways Twitter Can Pioneer Online Advertising
The 9 Worst Ways to Use Twitter for Business
New Twitter Launches, Helps Multimedia Marketers
Twitter Best Practices:
How to Use Twitter for Marketing & PR
New Data on Top Twitter Applications and Usage
How to Build a Community of Twitter Followers for Your Company
Why Twitter Hashtags and Trending Topics Are Useless to Marketers
Top Twitter Features Worth Paying For
5 Ways Sales People Can Use Twitter
An Inbound Marketer's Introduction to Twitter Lists
The Science of Twitter: State of the Twittersphere Meets Sales 2.0
The Science of Retweets
How to Use Twitter for Marketing
Everything Marketers Need to Know About Twitter Lists
Twitter for Business (via IMU)
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