Comprehensive Web/Marketing Analytics Resources

How are your marketing programs performing?  Are you improving existing initiatives based on their results?  You should always be measuring your marketing.  This page offers a number of resources to teach you how to measure marketing programs, what metrics you should use and how to make changes based on their results.

Featured Web Analytics Blog Articles 

Measuring Marketing:

Marketing Metrics: What to Measure in Marketing Part I - Executive Level Metrics

Marketing Metrics: What to Measure in Marketing Part II - Website Metrics

Are You Tracking Your Marketing Effectiveness by Channel?

Don't Work for Free. Track Conversions.

The Secret of Analytical Marketing: Obsess Over Experiments, Not Data

4 Simple Ways to Integrate Analytics Into Your Daily Internet Marketing Efforts

How Many Visitors Should Your Site Get?

How to Use Web Analytics to Become a Better Marketer

3 Online Marketing Metrics to Ignore

Expert Advice:

Meet the Expert: 6 Questions With Google Analytics Evangelist @AvinashKaushik

Social Media Measurement:

How Do You Measure the ROI of Social Media? You Don't.

Social Media - How to Measure Marketing Effectiveness