How To Integrate Your Marketing Efforts Using Social CRM and Lead Nurturing

Customers have a much larger say in how they want to engage with vendors and, in fact, research has shown that they would prefer to engage socially, with a network of peers, supported by the vendor.

Social CRM (SCRM) enables that type of relationship and leverages the power of social media by integrating it with existing marketing processes and systems, such as CRM platforms and marketing automation platforms. The power of this approach makes it easier for marketers to manage and monitor the effectiveness of social media marketing campaigns and understand what’s working and why.

Download this free webinar presented by HubSpot's Mike Volpe and Jeanne Hopkins, as they give actionable tips on how to grow your business on the Internet, including:

• Creating customer insights from your social media metrics
• Leveraging reporting systems across marketing platforms
• Tracking and scoring prospect and customer activity for best results

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