Webinar Details:

Duration: 60min

Presenters:

Justin Kistner, Senior Manager of Social Media Marketing for Webtrends

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During his time at Webtrends, Justin led the development of Webtrends' Facebook Analytics as well as their end to end Facebook campaign solutions. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. - an independent web presence consultancy.

Dan Zarrella, Social Media Marketing Scientist

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Dan Zarrella, author of The Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.

Technical Requirements: Internet connection and speakers/headphones

Who should view? Marketers interested in optimizing their Facebook presence for leads and customers.

Free Webinar: The 5 Key Tools for Effective Facebook Marketing

facebook tools

You have a mandate to grow your presence on Facebook. But are you wrestling with the fundamentals?

HubSpot and Webtrends have partnered to provide you with an overview on the 5 key tools for effective Facebook marketing: Website integration, Pages, Ads, Apps, and Analytics. Learn how to drive both branding and defensible ROI from your Facebook efforts. 

During this webinar we walk through:

  1. Website Integration: connecting Facebook with your existing website.
  2. Pages: Fan pages, Places pages, event pages, and more.
  3. Ads: Which images work and why?
  4. Apps: How to use tabs and social widgets to drive fans on and off the Facebook page, with and without ads.
  5. Analytics: What is the value of your Facebook fan page?

View On-Demand Webinar Now!