On-Demand Webinar Details

Duration: 60min

Presenters: HubSpot's Social Media Scientist, Dan Zarrella



 

 

 

 

 

 

Dan Zarrella, author ofThe Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.

On-Demand Webinar: The Science of Lead Generation

the science of analytics

Leads are the fuel of many businesses, so why do so many companies leave their lead generation efforts to guesswork and hunches?

 

HubSpot's social media scientist Dan Zarrella has conducted groundbreaking mixed-methods research to understand the real data and science behind lead generation, including findings from surveys, focus groups, and quantitative analysis of huge databases of analytics and landing page data.


In this free webinar you will learn:

  • The best offers to use to transform your visitors into leads
  • The best traffic sources from which to generate leads from
  • The psychology of prospects during the lead generation process
  • How to apply the scientific method to your own efforts

 

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