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If you want to draw more inspiration from the unorthodox branding of the most iconic band in history, check out Marketing Lessons from the Grateful Dead.
<h2><span style="text-decoration: underline;">Live Webinar:</span> Tuesday, August 10, 2010 at 12pm EDT <a title="(?)" href="http://timeanddate.com/worldclock/fixedtime.html?month=8&day=10&year=2010&hour=12&min=0&sec=0&p1=43" target="_blank">(?)</a></h2>
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<p><strong>**Attention Dreadheads: </strong>20 randomly-selected webinar attendees will receive "band" posters signed by Brian and David.</p>