The Grateful Dead adopted a controversial role in the music industry: their business model was built on live concerts rather than album sales. As they nurtured an active and collaborative community, the Dead pioneered many social media and inbound marketing concepts, now used by businesses across all industries.
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Presenters:
Former NBA player & Grateful Dead fan: Bill Walton
Co-authors David Meerman Scott & Brian Halligan
Bill Walton was named as the inaugural inductee into the Grateful Dead Hall of Honor. He is a former sports commentator and and was named one of the 50 greatest basketball players of all time. Bill describes the Grateful Dead as some of his teachers.
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David Meerman Scott is a best-selling author and marketing strategist, inspired by the unorthodox marketing approach of the Grateful Dead.
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Brian Halligan, HubSpot CEO and Founder, is a marketing visionary and an acclaimed author. He is fascianted by the creative branding of the most iconic band in history.
