Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales ...

And sometimes, doing more works. Blogging more, for example, can increase traffic and leads. 

But other times, doing less is actually a much better idea.

Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you've got to figure out how to get more results without actually doing more work.

When it launched last year, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

Though users now have more insight into their Twitter account metrics, many aren't using them to their full potential.

Whether you're just starting out with content marketing or you've been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015.

Why? This year, you've got even more competition -- according to Content Marketing Institute, 70% of surveyed marketers say they are creating more content than they did a year ago. 

Let's face it: growing a company is as big a struggle as ever. The rules have changed, and will continue to change. What used to be effective, even just 5-10 years ago, no longer works. There’s an oversupply of vendors in most markets and customers have changed the way they buy.

For inbound marketers, we’re ahead of the trend in many ways.