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Has it been over a year since you last picked up the Yellow Pages to look for a local business? Have you ever walked by a pile of directories, mercilessly thrown away in some corner of the street? If you answered "yes" to both these questions, you know the deal: Yellow Pages ads are no longer a working marketing mechanism.

The phone directories epitomize an era that is fading away, while our research and shopping habits are shifting online.

View this webinar with Mike Volpe, HubSpot's VP of Marketing, and Andrew Quinn, HubSpot's Sales Training Manager with 16 years of experience in the Yellow Pages industry, to learn why Yellow Pages ads are a waste of your money and where you should invest in instead.

This webinar covers:

  • Why our new shopping habits eliminate the need for phone directories
  • How search engines can help you focus on local search
  • How you can improve measurement of marketing performance
  • Where you can repurpose your previous investments from the Yellow Pages
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