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  Special Report  

2014 Marketing Insights

2014-marketing-trends-chart

Over the past few years, we’ve witnessed a tectonic shift in the way people work and live. To build awareness and generate demand, companies can no longer rely on the "push" model of marketing and sales. Executives today need a different playbook.

Over the past few years, we’ve witnessed a tectonic shift in the way people work and live. To build awareness and generate demand, companies can no longer rely on the "push" model of marketing and sales. Executives today need a different playbook.

 

 

But First, the Breakdown

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Job Role

Number of Empolyees

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Top Marketing Objectives for 2014

Lead Generation, Brand Awareness, and Generating more Sales-Qualified Leads top marketer's most important objectives for 2014.



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Top Marketing Challenges

Insufficient budget or manpower, competitors, and difficulty proving ROI or results remain the top three challenges marketers might face when trying to acheive their 2014 objectives.