Invite Only Event

HubSpot
Academy Labs
Chicago

Build it live. Learn it together. Your exclusive invite. 

A full day of hands-on HubSpot training, real peer connection, and expert support you can't get from a webinar.

Designed for teams who build in HubSpot every day, Academy Labs brings together a select cohort with HubSpot product experts to guide you every step of the way. Hosted by your favorite Academy Professors, you’ll dive deep into Loop Marketing and HubSpot’s Customer Agent, launching real automations and activating agents that solve the challenges slowing your team down.

Two hands-on sessions. Peer roundtables. A networking happy hour.  Intentionally built from start to finish.

This is a free, invite-only event. Space is limited.

Thursday, June 25 | 9:00 AM - 5:45 PM
Hilton Chicago

Reserve your spot
Chicago-Growth@2x

Register

Note: Academy Labs is an invite-only event with a limit of 2 registrants per company.

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Select 1 session from each time block (morning & afternoon).

June 25th 2026

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⚠️ You must select at least 1 session(s) to submit!

The Experience

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Worth the out-of-office.

Most teams have access to powerful HubSpot features, but not enough time, context, or support to put them to work. Academy Labs is designed to close that gap in a single day.

You'll have direct answers to the questions that have been slowing your team down, from HubSpot experts. And you'll walk away with a network of peers from your same city who are solving the same problems you are, widening your network event after the event ends.

It's the kind of day that turns 'we should really figure that out' into 'already done.'

Bonus: Join a Customer Agent session and unlock a post-event 1:1 with a HubSpot Solutions Architect; a real thought partnership (not a sales pitch) to help you navigate AI transformation in your business.

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Build. Swap. Connect. Repeat.

Morning & Afternoon Lab Sessions Start the day building your skills with a beginner Loop Marketing or Customer Agents session, then carry the momentum into an advanced session in the afternoon. Prefer a mix? Switch between topics to explore both. Every session kicks off with a focused overview, then hands it over to you! It's building time in your own HubSpot portal, and everything you create is ready to use the moment you leave.

Roundtable Lunch Good food, better conversations, and a format that makes both worthwhile. Over a complimentary lunch, connect with HubSpot hosts and fellow attendees in a setting designed to spark real conversation. Pick your path: Choose Your Adventure, where the group tackles a problem together, or Problem Swap, where you bring your biggest challenge and crowdsource solutions from the room.

Networking Happy Hour The day doesn't end at the final session! Join us after the final session for drinks, delicious bites, and a chance to connect with fellow attendees. The best conversations often happen after the last slide.

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Come Ready to Build.

Academy Labs sessions are fully hands-on, you’ll need:

  • Your laptop with HubSpot portal access and a modern browser (Chrome recommended).
  • At least 5,000 HubSpot credits to complete deployment exercises. Labs are designed to use approximately 3,000–5,000 credits total.
  • A credit cap set on your portal before attending. Our curriculum includes guardrails, but a credit cap protects you from accidental overuse during exercises.

Speakers & Instructors

  • Stephanie Baiocchi Headshot - AL26 Chicago

    Stephanie Baiocchi

    IMPACT

The Daily Details

08:00 AM - 08:45 AM

Registration

Start your morning by collecting your name badge and networking with fellow attendees.

09:00 AM - 09:20 AM

Welcome

Hear from a local HubSpot customer to set the stage for your growth. Get inspired, start connecting with peers, and get fired up for hands-on learning ahead!

09:30 AM - 11:30 AM

[Beginner] Launch Your First Customer Agent for High-Volume Support Questions 

Stop answering the same questions twice. Set up Breeze Customer Agent from scratch. No code, no IT ticket, no waiting. Train it on your existing knowledge base, configure smart handoffs, and walk out with a production-ready agent resolving routine questions around the clock.

You'll leave able to

> Explain the business case for customer agents to anyone, in plain English

> Configure your agent's personality, content sources, and handoff logic

> Deploy it live and know exactly how to measure whether it's working

 

Best for: Teams with at least one connected support channel (live chat or email) in their help desk workspace.

Requires a minimum of 5,000 HubSpot credits.

09:30 AM - 11:30 AM

[Beginner] Build Your Loop Foundation: Ideal Customer Profiling & Segmentation 

Your CRM is full of data. This lab helps you turn it into strategy. Using Breeze Assistant, you'll audit your contact database, fix what's broken, and build a real Ideal Customer Profile, not a theoretical one. Then you'll create audience segments tied to actual customer behavior and turn those into campaign concepts you can act on immediately.

You'll leave able to:

Explain the Loop Marketing framework and where ICP, personas, and segments each fit

Identify and fix data quality issues in your contact database

Build an ICP, two campaign concepts, and an audience segment — all from your own data

 

Best for: Marketers new to Loop marketing who want to build the right foundation before launching campaigns. Requires a minimum of 5,000 HubSpot credits. 

11:30 AM - 12:25 PM

Lunch & Roundtables

 Connect with fellow HubSpot users over lunch at guided roundtables. Choose your format, gain some new insights, make local connections.  



12:30 PM - 14:30 PM

[Advanced] Build Your Loop Marketing Campaign with AI

Strategy is done. Now build. Use Breeze to generate a hero offer, create AEO-optimized content across channels, and build an AI-powered workflow that puts your campaign intelligence to work automatically. Everything you make is aligned to your brand voice and ready to publish the moment you leave.

You'll leave able to

> Generate a full campaign brief in Breeze using your style guide, ICP, and concept

> Create a production-ready hero offer and channel-specific supporting assets

> Build an AI workflow that summarizes campaign engagement for enrolled accounts

 

Best for: Experienced HubSpot marketers who know Loop and have a defined ICP (bring it as a PDF) and a campaign concept ready. You'll move fast — come prepared.  Ideal participants arrive prepared with a defined ICP (saved as a PDF), brand style guidelines (saved as a PDF), and campaign concept (general idea of the type of campaign you want to build). You’ll move quickly from strategy to execution and use Breeze Assistant to build campaign-ready deliverables you can publish right after the session. 

Requires a minimum of 5,000 HubSpot credits.

12:30 PM - 14:30 PM

[Advanced] Optimizing Customer Agent: Multi-Channel, Actions & Performance 

You've launched. Now scale it. Configure availability-based and complexity-based handoff logic, explore structured knowledge and personalization, and leave with a performance baseline, growth targets, and a clear plan to prove ROI to your leadership team.

You'll leave able to

> Identify the agent features that will move the needle for your specific business

> Configure routing workflows using availability-based and complexity-based triggers

> Build a measurement framework: ROI tracking, performance baselines, and growth targets

 

Best for: Participants with Customer Agent already live in your portal and with editor permissions who want to expand capabilities strategically. Requires a minimum of 5,000 HubSpot credits.

14:35 PM - 14:55 PM

Closing Thoughts

Wrap up your day with reflections, key takeaways, and next steps to keep learning.

15:00 PM - 16:00 PM

Networking Hour

Join us for drinks, snacks, and networking as we wrap up Academy Labs. Connect with fellow attendees and meet a few friends from your local HubSpot User Group.

FAQs