Academy Onboarding

This is where everything begins. Before you can close deals, generate leads, or support customers, you need a HubSpot account that actually reflects your business. In this hands-on setup workshop, you'll invite your team, import your contacts, customize your workspace, and connect your inbox — so when you move into hub-specific workshops, you're already set up and working in your own HubSpot, with real data and real context, not a blank slate.

Sales teams face more responsibilities and challenges than ever, while still needing to hit their quotas. Over two workshops — Build Pipeline with Sales Hub and Close Deals with Sales Hub — you'll learn how to streamline your sales systems and processes, and build a better pipeline to close more deals, faster. Your reps will be empowered to prospect effectively, freeing them from time-consuming manual tasks so they can focus on what truly matters — selling.

Marketers are juggling more campaigns under increasing pressure, with no signs of slowing down. Marketing Hub is the all-in-one marketing automation software that unifies customer insights through your Smart CRM. Over two workshops — Generate Leads with Marketing Hub and Automate Marketing with Marketing Hub — you'll learn how to set your team up for success, tailor offers and messages to the right audience with lead generation and nurturing tools, and measure and optimize your marketing efforts.

Customer service teams face increasing expectations to deliver exceptional experiences while managing growing support volumes. Service Hub integrates seamlessly with your Smart CRM to create a unified customer service solution. Over two workshops — Scale Support with Service Hub and Drive Retention with Service Hub — you'll learn how to deliver efficient, high-quality support. Set up ticket pipelines, enable self-service with knowledge bases and chatbots, and use feedback tools and health scores to boost customer retention and loyalty.