Academy Onboarding

Quick Set Up, Lasting Growth

Expert-led workshops, an engaging community of peers, and unlimited 365-day access for your entire team — everything you need to skip the learning curve and start seeing results.

 

Why Academy Onboarding?

What's Included

What's included

Five things that work as a system

Everything your team needs to get up and running fast.

Core experience
7workshops
90mper session
4languages
Live Workshop Series Weekly interactive sessions led by HubSpot Professors — hands-on, practical, inside your actual account. Not slides. A live expert walking your team through CRM, Marketing, Sales, and Service in real time.
✓
Weekly sessions with Q&A — professors help you overcome challenges on the spot
✓
Flexible scheduling — ET, PT, SGT in English & CET in French, German & Spanish
✓
Hands-on in your own HubSpot — real data, not a demo environment
#
Community Exclusive Slack Space A private space to ask questions, share tips, and connect directly with HubSpot Professors and fellow customers — without waiting for the next session.
Direct access to HubSpot experts Connect with fellow customers Session reminders & updates
▶
On-Demand Recordings Missed a live session? Every workshop is recorded. Watch at your own pace or go back to replay a process whenever you need a refresher.
✓
Catch up on missed sessions anytime
✓
Revisit and replay processes on demand
⏩
Curated Playlists Short video collections focused on key HubSpot features. Tailored to each hub track and designed to supplement the live workshops at your own pace.
✓
Tailored paths per hub — Sales, Marketing, Service, CRM
✓
Self-paced, watch whenever it's convenient
🕐
Office Hours Weekly sessions hosted by a HubSpot Professor. No agenda — just bring your questions about the program or anything that came up after attending the workshops.
✓
Weekly sessions — booking required
✓
Ask anything post-workshop
These five work together. Live workshops give you the expert guidance, Slack keeps you connected between sessions, recordings and playlists keep you learning at your pace, and Office Hours mean you're never stuck waiting alone.

Workshop Tracks

Workshop tracks

Four tracks built for your team's role

Start with the foundation, then go deep on the hub that matters most to your team. Each track runs monthly across ET, PT, SGT, and CET time zones.
Start here
Get Started with HubSpot Before you can close deals, generate leads, or support customers, you need a HubSpot account that actually reflects your business. In this hands-on setup workshop you'll invite your team, import your contacts, customize your workspace, and connect your inbox — so when you move into hub-specific workshops, you're already set up and working in your own HubSpot, with real data and real context, not a blank slate.
1 workshop · 90 min
Sales Hub Close more deals.
Spend less time on admin. Sales teams face more responsibilities than ever while still needing to hit quota. These two workshops teach you to streamline your sales systems and processes and build a better pipeline — so your reps can prospect effectively, ditch the manual busywork, and focus on what actually moves the needle: selling. What you'll be able to do
✓
Set up and manage a deal pipeline that reflects your real sales process
✓
Use sequences and tasks to automate rep follow-up without losing the personal touch
✓
Track every deal, call, and email from one place so nothing falls through the cracks
✓
Forecast accurately and coach your team with activity-based reporting
1
Build Pipeline with Sales Hub
Set up your CRM, create deal stages, and build a pipeline that maps to your actual sales motion. You'll leave with a working pipeline populated with your own contacts and deals.
Deal pipelinesContact managementSales sequencesTasks & reminders
90 min · Live + recorded
2
Close Deals with Sales Hub
Go deeper on quotes, meeting scheduling, playbooks, and forecasting. Shorten your sales cycle and give managers the visibility they need to coach effectively.
Quotes & paymentsMeeting schedulingPlaybooksForecasting
90 min · Live + recorded
Marketing Hub Generate more leads.
Automate the busywork. Marketers are juggling more campaigns under increasing pressure, with no signs of slowing down. These two workshops teach you to set your team up for success, tailor offers and messages to the right audience with lead generation and nurturing tools, and measure and optimize your marketing efforts. What you'll be able to do
✓
Build landing pages, forms, and CTAs that capture leads directly in HubSpot
✓
Set up automated email nurture workflows so leads are followed up without manual effort
✓
Segment your database and personalise outreach at scale using smart lists
✓
Track campaign performance and prove marketing ROI with built-in reporting
1
Generate Leads with Marketing Hub
Build the assets that bring leads in — landing pages, forms, email campaigns, and CTAs — connected to your CRM so every conversion is tracked automatically from day one.
Landing pagesEmail campaignsForms & CTAsList segmentation
90 min · Live + recorded
2
Automate Marketing with Marketing Hub
Build workflows that nurture leads automatically based on their behaviour — so the right message reaches the right person at the right time, without manual triggering every time.
WorkflowsLead nurturingLead scoringCampaign reporting
90 min · Live + recorded
Service Hub Scale your support.
Keep customers coming back. Customer service teams face increasing expectations to deliver exceptional experiences while managing growing support volumes. Service Hub integrates seamlessly with your Smart CRM to create a unified customer service solution. These two workshops teach you how to deliver efficient, high-quality support. What you'll be able to do
✓
Set up a ticket pipeline so every support request is tracked and routed correctly
✓
Deflect common questions with a knowledge base and AI-powered chatbot
✓
Collect customer feedback with surveys and use health scores to identify churn risk early
✓
Report on team performance and SLA compliance to continuously improve service quality
1
Scale Support with Service Hub
Build the infrastructure for efficient, scalable support — ticket pipelines, inbox setup, knowledge base articles, and chatbots — so your team handles more volume without burning out.
Ticket pipelinesShared inboxKnowledge baseChatbots
90 min · Live + recorded
2
Drive Retention with Service Hub
Use customer health scores, NPS surveys, and feedback loops to identify at-risk customers before they churn — and turn happy ones into advocates for your business.
Customer health scoresNPS & CSAT surveysFeedback workflowsRetention reporting
90 min · Live + recorded
Workshop Schedule
Workshop Schedule

The program follows a monthly cycle

Three workshops offered each week in English across ET, PT, and SGT, and in French, German, and Spanish in CET.
↗
Week 1 — Sales HubMon · Tue · Wed · Thu
Monday
ENGet Started with HubSpotET · PT · SGT
DEMit HubSpot durchstartenCET
ESIntroducción a HubSpotCET
ENOffice HoursET · SGT
DEOffice HoursCET
ESOffice HoursCET
Tuesday
ENBuild Pipeline with Sales HubET · PT
ENBuild Pipeline with Sales HubSGT (Simulive)
FRPremiers pas avec HubSpotCET
DEPipeline mit Sales Hub aufbauenCET
ESAumentar el pipeline de ventas con Sales HubCET
Wednesday
ENBuild Pipeline with Sales HubET · PT · SGT
FRConstruire un pipeline avec Sales HubCET
DEMit HubSpot durchstartenCET
ESIntroducción a HubSpotCET
ENOffice HoursET · SGT
FROffice HoursCET
DEOffice HoursCET
ESOffice HoursCET
Thursday
ENClose Deals with Sales HubET · PT · SGT
FRConclure des ventes avec Sales HubCET
DEDeals abschließen mit Sales HubCET
ESCerrar ventas con Sales HubCET
◆
Week 2 — Marketing HubMon · Tue · Wed · Thu
Monday
ENGet Started with HubSpotET · PT · SGT
DEMit HubSpot durchstartenCET
ESIntroducción a HubSpotCET
ENOffice HoursET · SGT
DEOffice HoursCET
ESOffice HoursCET
Tuesday
ENGenerate Leads with Marketing HubET · PT · SGT
FRPremiers pas avec HubSpotCET
DELeads generieren mit Marketing HubCET
ESGenerar leads con Marketing HubCET
Wednesday
ENGenerate Leads with Marketing HubET · PT · SGT
FRGénérer des leads avec Marketing HubCET
DEMit HubSpot durchstartenCET
ESIntroducción a HubSpotCET
ENOffice HoursET · SGT
FROffice HoursCET
DEOffice HoursCET
ESOffice HoursCET
Thursday
ENAutomate Marketing with Marketing HubET · PT · SGT
FRAutomatisez le marketing avec Marketing HubCET
DEMarketing mit Marketing Hub automatisierenCET
ESAutomatizar el marketing con Marketing HubCET
✉
Week 3 — Service HubMon · Tue · Wed · Thu
Monday
ENGet Started with HubSpotET · PT · SGT
DEMit HubSpot durchstartenCET
ESIntroducción a HubSpotCET
ENOffice HoursET · SGT
DEOffice HoursCET
ESOffice HoursCET
Tuesday
ENScale Support with Service HubET · PT · SGT
FRPremiers pas avec HubSpotCET
DESupport mit Service Hub skalierenCET
ESEscalar Soporte con Service HubCET
Wednesday
ENDrive Retention with Service HubET · PT · SGT
FRDéveloppez le support avec Service HubCET
DEMit HubSpot durchstartenCET
ESIntroducción a HubSpotCET
ENOffice HoursET · SGT
FROffice HoursCET
DEOffice HoursCET
ESOffice HoursCET
Thursday
ENDrive Retention with Service HubET · PT · SGT
FRFidélisez avec Service HubCET
DEKundenbindung mit Service Hub stärkenCET
ESMejorar la retención de clientes con Service HubCET
Workshops are subject to change due to week of rest, regional holidays, and other scheduling adjustments. We recommend checking the schedule inside the product for the most up-to-date information.

In Their Words

In their words

What customers say

Bite-sized feedback from Academy Onboarding customers

"
Our trainer might be one of the best I've had for any series of professional trainings ever. Pleasant, engaging, knowledgeable, and a great communicator.
★★★★★
Sales Hub
"
Efficient use of time with a lot of knowledge in three 90 minute blocks.
★★★★★
Marketing Hub
"
Everything was very well structured and clearly explained. The instructors went beyond by sharing additional tools and resources.
★★★★★
Service Hub
"
The Workshops are priceless and so is meeting the instructors and knowing there's people out there who can help.
★★★★★
Get Started
"
I come away from each workshop with an increased knowledge and awareness of HubSpot's tools and features.
★★★★★
Sales Hub
"
Real-time demos and setup of functions — exactly what I needed to actually understand what I was doing.
★★★★★
Marketing Hub
"
Our trainer was a wealth of knowledge and kept everything very interactive!
★★★★★
Service Hub
"
Our trainer might be one of the best I've had for any series of professional trainings ever. Pleasant, engaging, knowledgeable, and a great communicator.
★★★★★
Sales Hub
"
Efficient use of time with a lot of knowledge in three 90 minute blocks.
★★★★★
Marketing Hub
"
Everything was very well structured and clearly explained. The instructors went beyond by sharing additional tools and resources.
★★★★★
Service Hub
"
The Workshops are priceless and so is meeting the instructors and knowing there's people out there who can help.
★★★★★
Get Started
"
I come away from each workshop with an increased knowledge and awareness of HubSpot's tools and features.
★★★★★
Sales Hub
"
Real-time demos and setup of functions — exactly what I needed to actually understand what I was doing.
★★★★★
Marketing Hub
"
Our trainer was a wealth of knowledge and kept everything very interactive!
★★★★★
Service Hub

Academy Onboarding is designed for learning Professional tier tools. Check with your sales representative to confirm your products qualify and that you meet the enrollment criteria. Access begins on the date of purchase.

Learn more in our Product and Services Catalog