The Advertising ROI Calculator

Your data-driven advertising budget planner

Are Ads Worth It?

Paying for clicks to your website is a risk. Who knows if it'll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for ad spend success by estimating a few key metrics. Don't gamble with your business. Know what kind of ROI you can expect.

Projected Monthly Budget

How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.




Expected CPC

How much are you willing to pay for a click?
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more. You can use the Google KeyWord Planner for help estimating your CPC for search ads.




Target Conversion Rate

How often does a visitor convert into a lead on your website?
For the average for B2B marketers it's around 2.6%. Check out these 10 Tips to improve your conversion rate (CVR).




Average Sale Price

On average, how valuable is a single customer?
For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.




Lead to Customer Rate

What percentage of your leads turn into Customers?
This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads 10 Tips to align sales and marketing.





Number of Clicks


Number of Leads




Value of a Lead


Expected Revenue


Expected Profit


Return on Ad Spend


Share your results

By just copying the URL for this page. It's yours and yours alone.
If you'd like to start creating better ads for your customers, try running your ad campaigns through HubSpot.

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Facebook and Instagram ad cost calculator

Are you thinking of running a Facebook ad campaign, but not sure how much it will cost? Or maybe you're already running ads and want to make sure you're getting a good return on your investment. Either way, you'll need to calculate your Facebook and Instagram ad spend.

Fortunately, there's an easy way to do this with HubSpot. Simply enter your Facebook ad budget, reach, and other relevant information, and the calculator will do the rest.

In addition to calculating your Facebook ad spend, the HubSpot Ads Calculator can also help you determine your return on investment (ROI). This is important because it allows you to see if your ads are actually performing well and generating leads or sales.

And with a Google Ads budget?

If you're running a Google Ads campaign, it's important to track your spend and ROI so that you can see how effective your ads are. One way to do this is to calculate your Google ads costs and return on ad spend.

The HubSpot Ads Calculator can help you easily calculate your Google ad spend and ROI. Simply enter your campaign information, including your cost per click (CPC), conversion rate, and average order value. The calculator will then show you your estimated ad spend and ROI for the month.

Your personalized Marketing ROI calculator

Have you ever wondered what your return on investment could be for digital marketing? Just enter details like your average CPC and preferred budget for ads on social networks like LinkedIn, and we'll calculate a personalized ROI for you as well as the cost per lead, value per lead and expected profit. So go ahead and give it a try - it's free! Thanks for using the HubSpot Ads Calculator.


  • In order to calculate the return on ad spend (ROAS), marketers need to divide the revenue they gained from a set of ads by the cost of running those same ads: Revenue / Cost x 100.

  • Ad Spend is the sum of money spent on an advertising campaign or set of ads, as well as costs linked to professionals managing them.