The Advertising ROI Calculator

Your data-driven advertising budget planner

Are Ads Worth It?

Paying for clicks to your website is a risk. Who knows if it'll pay off? It can feel like buying a lottery ticket. But it doesn’t have to. Plan for ad spend success by estimating a few key metrics. Don't gamble with your business. Know what kind of ROI you can expect.

Projected Monthly Budget

How much do you spend a month on digital ads?
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.




Expected CPC

How much are you willing to pay for a click?
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more. You can use the Google KeyWord Planner for help estimating your CPC for search ads.




Target Conversion Rate

How often does a visitor convert into a lead on your website?
For the average for B2B marketers it's around 2.6%. Check out these 10 Tips to improve your conversion rate (CVR).




Average Sale Price

On average, how valuable is a single customer?
For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.




Lead to Customer Rate

What percentage of your leads turn into Customers?
This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads 10 Tips to align sales and marketing.





Number of Clicks


Number of Leads




Value of a Lead


Expected Revenue


Expected Profit


Return on Ad Spend


Share your results

By just copying the URL for this page. It's yours and yours alone.
If you'd like to start creating better ads for your customers, try running your ad campaigns through HubSpot.

New call-to-action

Facebook and Instagram ad cost calculator

Are you thinking of running a Facebook ad campaign, but not sure how much it will cost? Or maybe you're already running ads and want to make sure you're getting a good return on your investment. Either way, you'll need to calculate your Facebook and Instagram ad spend.

Fortunately, there's an easy way to do this with HubSpot. Simply enter your Facebook ad budget, reach, and other relevant information, and the calculator will do the rest.

In addition to calculating your Facebook ad spend, the HubSpot Ads Calculator can also help you determine your return on investment (ROI). This is important because it allows you to see if your ads are actually performing well and generating leads or sales.

And with a Google Ads budget?

If you're running a Google Ads campaign, it's important to track your spend and ROI so that you can see how effective your ads are. One way to do this is to calculate your Google ads costs and return on ad spend.

The HubSpot Ads Calculator can help you easily calculate your Google ad spend and ROI. Simply enter your campaign information, including your cost per click (CPC), conversion rate, and average order value. The calculator will then show you your estimated ad spend and ROI for the month.

Your personalized Marketing ROI calculator

Have you ever wondered what your return on investment could be for digital marketing? Just enter details like your average CPC and preferred budget for ads on social networks like LinkedIn, and we'll calculate a personalized ROI for you as well as the cost per lead, value per lead and expected profit. So go ahead and give it a try - it's free! Thanks for using the HubSpot Ads Calculator.


  • In order to calculate the return on ad spend (ROAS), marketers need to divide the revenue they gained from a set of ads by the cost of running those same ads: Revenue / Cost x 100.

  • Ad Spend is the sum of money spent on an advertising campaign or set of ads, as well as costs linked to professionals managing them.

  • A good return on ad spend (ROAS) varies depending on the type of advertisement and the industry. Generally speaking, an acceptable ROAS will be at least 1:1 or higher, and a good ROAS is typically around 3:1. This means that for every dollar spent, the return should be equal or greater than one. However, businesses should strive for a ROAS of 2:1 or higher to make sure that their advertising efforts are producing a positive return on investment.
  • A 200% return on ad spend (ROAS) is the equivalent of a 2:1 ratio, meaning that for every dollar spent on advertising, the return is double that amount. To achieve this ROAS, businesses must carefully monitor their campaigns and optimize them so that they are performing as efficiently and effectively as possible.

  • Advertising can be calculated in two ways: cost-per-click (CPC) or cost-per-impression (CPI). With CPC, you will pay each time someone clicks your advertisement, while CPI is based on how many times an ad has been seen. To calculate the total cost of a campaign, you need to take into account the cost of each ad unit and multiply it by the number of impressions or clicks. Additionally, assessing ROAS requires looking at the results of the ad campaign and calculating how much was gained from it in comparison to what was spent.

    The formula to calculate advertising cost is as follows: Total Cost = Number of Impressions * Cost Per Impression OR Total Cost = Number of Clicks * Cost Per Click.

  • The amount to spend on advertising depends on a variety of factors including budget, goals, and the success of previous campaigns. Assessing your expected return on ad spend (ROAS) is important to decide how much you should invest in an ad campaign. You can calculate this by looking at past trends and working out how much money you are likely to make from each dollar spent. Of course, our Ad Spend Calculator tool can be of great help here.

  • Cost Per Thousand Impressions (CPM) is a pricing model used by marketers to determine how much they should pay for an advertisement that will be seen by 1000 people. CPM is calculated by dividing the cost of the ad buy by the number of impressions in thousands (e.g., a $15 ad buy with 15,000 impressions would have a CPM of $1).

  • Return On Investment (ROI) for ads is calculated by taking the profit generated from an ad campaign (measured in revenue) and dividing it by the total cost of the ad campaign. This calculation allows marketers to measure how effective their ad campaigns are and determine whether they should continue to invest more money into them. 

    The formula to calculate ROI for ads is the following: ROI = (Revenue - Cost of Ad) / Cost of Ad.

  • The cost to place an ad on Instagram depends on a variety of factors, including the type of ad, the target audience, and the size of the budget. Generally speaking, it can cost anywhere from $0.50 to $2.00 per click for small budgets, and up to $6.00 or more for larger campaigns.

  • Monthly ad spend refers to the total amount of money that is spent on an ad campaign over a given month. It takes into account all of the costs associated with an ad - such as design, placement, and targeting - and allows marketers to track how much they are spending on their advertising efforts. This information can be used to measure ROI, evaluate the effectiveness of campaigns, and make decisions about future investments in advertising.