Understand Exactly How AI Describes Your Brand
Most brands have no idea how answer engines characterize them until a prospect tells them. HubSpot's free Sentiment Analysis Tool closes that gap by delivering a written interpretation of your brand's AI representation across three sentiment layers: general tone, contextual variation, and source credibility.
General sentiment tells you whether answer engines describe your brand positively, neutrally, or negatively overall. Contextual sentiment goes deeper — revealing whether that tone holds consistently across topics, or whether AI describes your product favorably but your pricing or support cautiously. Source-based sentiment evaluates the credibility of the underlying sources shaping those characterizations, so you understand not just what AI says about your brand, but why.
See How You Stack Up Against Competitors
Your brand doesn't exist in a vacuum, and neither does your score. HubSpot's Sentiment Analysis Tool lets you run the same analysis on any brand, giving you a direct point of comparison against competitors across all five scoring dimensions.
Run a sentiment analysis on a direct competitor and you'll see how answer engines score their sentiment, recognition depth, market positioning, and share of voice relative to your own results. For example, a competitor with a higher Brand Recognition score signals that AI models may have more comprehensive information about them.
There is no limit to how many brands you can analyze. Map AI perception across your competitive landscape.