Amazing Inbound Customer Experiences An inbound customer experience is the quality of interaction a customer or prospect has with your brand online. It includes all of your branding and messaging, as well as the quality of the user experience of your website. The inbound customer experience is significantly impacted by the degree to which the buyer persona is understood and catered to, the overall usability of the website and how well the website and landing pages have been optimized. The quality of the inbound customer experience is also a reflection of how well technology has been utilized to captivate interest, solve problems, make life easier… and most importantly, to differentiate you from the competition.
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