Birmingham, London & Palma de Mallorca

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About Cognition

Cognition enables all businesses to achieve commercial value from marketing investment. We do this through Dual Process Marketing – a proprietary methodology developed over almost 20 years that blends marketing, research and psychology. Using the principles of Dual Process Marketing, Cognition builds robust, evidence-based, integrated marketing strategies capable of delivering agreed marketing objectives. Our approach is accountable, flexible and delivers quantifiable changes in the effectiveness of multiple marketing channels. These changes are reviewed and refined in real time, which minimises waste and maximises the return on marketing investment.

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Making things happen

We received an eye-opening training session recently from Cognition, who are working on a global company project but with a local approach, tailoring their support to the needs of each territory. This training allowed us to align our Sales & Marketing teams by making tangible the benefit that brings working with Inbound and Hubspot; everyone is now engaged with the project implementation. It was the first time we met Cognition, and they proved to be a team of experts, with great disposition and energy, not only they have the technical knowledge, but most importantly they have an excellent understanding of the strategic part. We have been working with Hubspot for 8 months now, and been struggling to implement the CRM system and customizing it for our business. We waited a long time to evolve on how we manage Marketing & Sales; now we are sure that what we are aiming for it's possible and will bring positives results to our business. Looking forward to working with them!

Daniela Belén Ramírez, Wall Street English Chile

November 09, 2018

Our inbound marketing journey

We are a specialist engineering firm that wanted to go global, whilst at the same time competing with the multinationals and with a limited marketing budget. Cognition launched us on a digital inbound marketing journey using Hubspot and we are truly transforming. Our export sales are now 50% of our revenue against a tiny proportion two years ago.

Daniel Frank, Sparc Systems Ltd

November 01, 2018

Cognition delivers an effective marketing strategy

Cognition have not only delivered an impressive route to growth strategy, but also a contemporary and effective website and a fabulous rebrand across Elmsleigh House Dental Clinic. The whole team are friendly and efficient, and are on hand to deliver all that is needed for an effective marketing campaign. From brochure redesign to digital downloads, we are delighted with our rebranded material and continue to enjoy working with Cognition to get results! Highly recommended.

Marina Cameron, Elmsleigh House Dental Clinic

August 02, 2018

Highly recommended

We chose to work with the excellent team at Cognition due to their focus on inbound strategy and their structured, evidenced-based approach to deliver growth. During the projects the team at Cognition helped us to develop a deeper understanding of the business and created a strategy to not just deliver inbound campaigns but drive behavioural change. They are experts with everything HubSpot from a technical perspective and have a very good understanding of digital marketing. We'd highly recommend working with the Cognition team!

Joe Speck

March 13, 2018

Always prompt, efficient and reliable

Since we started with Cognition we have been given the right direction and support, from simple day-to-day tasks to planning objectives and goals. We are more productive than ever before thanks to the guidance and advice from the team, who are always ready for whatever we throw their way! We are looking forward to what's to come with their expertise and supportive team.

Caroline Calero

January 26, 2017

Thorough, results-driven & a pleasure to work with

From the Route to Growth process to daily tasks, the services offered by Cognition are executed in a thorough, strategic manner. Every staff member encountered has been a pleasure to work with. The team are friendly, responsive and capable. We appreciate Cognition's dedication to helping us achieve our core marketing objectives and that they regularly evaluate activities with these goals in mind.

Inbound Org

November 14, 2016