We transform websites into top salespeople and grow online booking revenue for travel/tourism, excursion and hospitality businesses. We believe great marketing leads to great customer experiences which drives growth. We increase online revenue predictably through a proven, data-driven process that combines Customer Value Optimization and HubSpot Inbound Marketing. Founded in 2001, Diaz & Cooper has been honored as a Top 25 Advertising Agency in South Florida 6 times over the last 8 years. Clients like Silver Airways, Regent Seven Seas, Dolphins Plus, Mary Brickell Village, Clearwater MArine Aquarium, South Florida Commuter Services, Hawks Cay Resort, Gibraltar Private, Rockhill Management and Car-Free Key West choose Diaz & Cooper for on-target creative, digital strategy, cutting-edge web development, high-performance paid search and personalized customer service.
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Evolved our Airlines Digital Strategy
Silver Airways reached out to Diaz Cooper Advertising in an effort to enhance our online digital strategy. Within months, they completely redefined our goals, streamlined our creative and increased our bottom line across all of our tactics. They guided us as we re-defined our KPIs and showed us how some of our previous strategies were wasting our budget. By reducing our budget, we maximized our ROI thanks to DCA. Notable accomplishments: 1. Decreased Cost per Acquisition (CPA) by over 59% YoY 2. Increased monthly ROI by 443 points in 8 months 3. Increased YoY ROAS by 46.6% in 8 months 4. Achieved Impression share of 87% for brand and 50% for non brand. We are owning the top of the page with a 98.5% top of page rate. Even with budget being cut in half. 5. Despite cheap-o-air(biggest competitor) conquesting on our brand keywords, we are beating them on both brand and non brand keywords. Avg position: 1.1 – brand ; 1.5 – non brand We highly recommends DCA as the agency of choice!
January 21, 2019
Where passion, creativity and dedication intersect
I have worked with Diaz Cooper on several projects for over a decade and have always been pleased with both the process and the results. They are a solution based organization that listens to the needs of their clients to deliver the best product based on the objectives and budget they are given.
August 03, 2018
Knew our style better than we did!
Had the pleasure of working with Diaz-Cooper and crew on a City wide transportation campaign: Car-Free Key West. They nailed the right vibe and style that fit what we were going for, and then mid stream, incorporated a larger campaign for a new bus route: the Duval Loop. All products were great and the team was really responsive! I'd definitely work with them again!
July 30, 2018
Thank you from CBS Local Digital Miami
From the team at CBS Local Digital Miami, we'd like to recognize Diaz & Cooper Advertising for our successful campaigns together. "Travel" is a category very important to us and the insight, research and Web Tools from Diaz & Cooper Advertising complement our work to drive ROI for our clients. Thank you!
July 28, 2018
Diaz & Cooper: Passionate.Professional. Sharp.
I have had the privilege of working closely with Diaz & Cooper's principals since the early days of the agency, and I can confidently proclaim and recommend the excellence of both Omi & Todd and Diaz & Cooper as a whole. Diaz & Cooper is firmly grounded in the time-honored truisms of advertising and marketing, but has also wisely and seamlessly shifted its area of expertise as the industry and our society have evolved well into the digital age. By focusing on smart online optimization and conversion-driven design and implementation, Diaz & Cooper now stands as a smart, passionate, proven ally to any brand looking to boost bookings and power conversions online. Not only do they do things the right way, but they're always a true joy to connect, collaborate and create with. I highly recommend Diaz & Cooper for a job well done. They know what they're doing and they do it well!
July 18, 2018
A great partner for digital and more!
Diaz & Cooper Advertising is comprised of experienced and talented professionals who helped Gibraltar Private enter the world of digital. I appreciate the time they dedicated to acquire a deep understanding of our brand, goals and objectives in order to provide truly exceptional guidance. I recommend them without reservation. They're great partners!
July 18, 2018